Two things about Chick-fil-A:

  1. Everyone wants it on Sunday.

  2. Nobody remembers how to spell it.

People collectively misremember how to spell Chick-fil-A and attribute it to this.


Enter Chic-fil-A: The bizarro Chick-fil-A experience.

Chic-fil-A is a traveling pop-up that takes over brick and mortar Chick-fil-As across the country for one Sunday at a time. A dedicated Chic-fil-A team sets up the night before and runs the store the following day.

 Seemingly normal digital ads and store merch go out with the Chic-fil-A logo. Subtle!


Social and digital ads advertising new, strange (and whacky!) menu items.

Buzz Building® on

Free media impressions!

(this should probably be a case study ¯\_(ツ)_/¯)


Jake Tannery

Bessie Chang